Competitive comparison is obvious. A Sales discussion is never complete without a competitive comparison. Customer gives so much importance to comparison that majority of the deals swings away due to Sales Reps failing to impress customers during competitive comparison.
In a research performed with customers, it has been identified that in the name of competitive comparison, customers are fed with a big comparison sheet by Sales Reps with not much efforts to highlight the unique value. Are you also doing the same?
Competitive comparisons are sensitive and needs to be handled with care as they cam make or break the deal. You need strategies not to just uniquely position your product and brand against competition but also information to counter handle the competitor claims against you. Your competition will make every effort to defame you on every front possible. Are you aware of the claims? Are you prepared to handle those claims? Are you prepared to make your own claims against competition?
"Decoding Competition" course precisely highlight Strategies and Tips to overcome competition professionally to lock maximum deals for you without affecting customer perception about your personal and organization brand.
In this course, you will learn:
Amit Sharma is the Author of BEST SELLER "Sales Decoded". He is currently heading "Dishah Strategic Solution" a business strategy consulting firm that help business grow and expand their presence. Under his leadership, Dishah has grown to be recognized among 25 Top business consulting firms by "Consultant Review Magazine".
Prior to Dishah Amit has headed Sales and Business Development initiatives of Vembu Technologies Inc. As a "Asst. Director - Business Development", his primary role is to expand Sales and Business Development initiates of New and Existing IT products.
He has been heading Sales Initiates and Building Sales Capabilities for over a decade now. His greatest passion is his work that keeps him occupied most of the day. Other passion includes coaching his son business strategies & football and boring his wife with Sales Industry Analysis :-)